Reveri reminded me my 30-day trial was ending — on day 6.

Tested the app across 7 days, 2 phones and non‑activated and activated paths.

What shapes the whole plan

The mechanics work. The content and timing don’t.

The current lifecycle has all the essential flows and triggers — abandonment, welcome, activation, survey, push. The hard part is done.

What’s missing is context: knowing who the users are, what to say to them and when to reach them.

Goal selection should inform campaign content and reminder setup
Great in‑app prompt directing users to explore the Relief tab

Activation

Getting people from download to a completed first session — self‑hypnosis actually felt, at least once.

1Download → launch → checkout

Social proof and efficacy sit below the fold.

  • Truncate the plan selector so the proof can sit directly beneath it, in view
  • Put “we will remind you before trial ends” under pricing
  • Add a checkout‑abandonment email carrying the same proof
Checkout shows only pricing above the fold
The proof that converts sits below the fold, and in no email
2Trial start → first session

There’s no onboarding between signing up and a 12‑minute session.

  • Promote the two‑minute intro above the twelve‑minute session on day one
  • Welcome 1: what self‑hypnosis is, who Dr. Spiegel is, how to use the app
  • Welcome 2: how to practise — frequency, duration, posture, breathing — tailored to the goal they tagged
The 2‑min intro sits under the 12‑min session
3Trial end

A trial ending reminder, sent on Day 6 of 30.

Sync trial start and end dates to Iterable; the journey waits on the date, not a fixed delay Rebuild the email with price, the trial mechanics and a summary of what the user has done
Checkout page
but
Trial reminder email

Retention

First session to every session after it.

First → ongoing sessions

Recommend a rhythm instead of “same time tomorrow?”

It defaults to whenever the app was last opened. Tailor it to the goal they already picked:

  • Sleep and habits: scheduled
  • Pain and stress: trigger‑based, so the prompt is a situation, not a clock
  • Focus: anchored to the task it’s meant to precede
  • Prove why consistency matters, using your own data, tailored to their goal

The prompt lands at the highest‑intent moment in the product.

Right after someone has felt it work. That’s the moment to recommend a rhythm and give a reason, not to ask an open question.

Engagement timing across channels

Nothing anchors to signup, session time, or a consistent slot.

Day 1, 4:49 pmBrowse abandonment, before I signed up
Day 1, 8:23 pm“Your free trial has begun”, from support@
Day 1, 8:33 pmWelcome email, near‑identical to browse abandonment
Day 3, 3:27 amThe science email, the best content in the set
Day 4, 11:01 amPush reminder
Day 5, 3:36 pmPush, then the survey email three hours later
Day 6, 10:39 pmTrial ending, on day 6 of 30

Emails also open a web page rather than launching the app.

Day 4, 11:01 am
Day 5, 3:36 pm — same ask, similar message
4 loops that are yet to be built

The programs exist but are incomplete.

  • Survey: tailor what follows from the answer — “I keep forgetting” and “it isn’t working for me” need different responses
  • Discovery: the update points users to the Relief tab. Put that in the welcome series, and prompt it in‑app for users past 2 sessions
  • Referral: I sent one, and neither account received a confirmation
  • Ongoing marketing: podcast and press appearances, product updates, success stories — education and efficacy proof
Useful for personalization and product feedback
A strong page — with nothing firing behind it
To conclude

The hard part is built. What’s missing is what goes in it.

Where I’d start

  • Data. Trial start and end dates, signup goal, survey result and session goals, all synced to Iterable
  • Content. Value propositions, introductions and how‑to in the emails, with links that land in the app
  • Personalization. Subject lines, copy, reminder cadence and evidence, keyed to the user’s goal and usage

Working already

  • The browse‑abandonment email — it reached me before I signed up
  • The one‑tap survey with open‑text feedback
  • The referral landing page, including its value propositions
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