Hi there, I'm

Queenie Kung 👋

Everything here is built from first-principles observation: signing up as a real user, cataloguing every email and touchpoint, and tracing where strategy breaks between the data a company collects and the experience it delivers. The teardowns show how I think; the scripts and skills show how I build.

What you'll find here

🔍 Teardowns I sign up as a real user and trace where lifecycle programs leak — screenshots, email timelines, and prioritized fixes included. ⚙️ Scripts & Skills Free tools you can copy, run, and steal from — working systems, not slideware. 🎓 AI 101 for Marketers Zero-jargon guides to putting Claude to work — no engineering ticket required. Coming soon. 📈 How I Think 15+ years of retention strategy, shown through real work instead of buzzwords.

Teardowns

Real sign-ups. Every email opened. Every gap traced.

Each teardown follows the same spine: the biggest-impact finding up front, the funnel walked step by step with evidence, and a prioritized fix list at the end — the way I'd brief it internally.

Lifecycle Teardown Hungryroot: 30+ Questions About How I Eat. Zero Recipes Shown at Checkout. An end-to-end user test of the quiz, checkout, and 7-email abandonment program — where some of the richest zero-party data in DTC never reaches the customer. With screenshots and the full email timeline. Read the teardown → Lifecycle Teardown Legacybox: Its Best Marketing Asset Is Its Own Story. It Sends It as Email #6. Five popup screens, two of them broken and one non-compliant; nine emails in five days across three colliding flows — and the brand's genuinely moving founding story buried at the bottom of the welcome sequence. Read the teardown → Lifecycle Teardown Landing: One Lifecycle Campaign for Every Customer — Its Own UTM Tags Say So. A 72-hour trace of what a new user actually receives: an unbranded SMS within the hour, three batch emails at exactly 7:03am, and a behavioral trigger that proves the data to do better already exists. Read the teardown → Product Teardown OurFamilyWizard: 3.9★ From New Users, 1.4★ From the Ones Who Pay. Review forensics across 2,000+ ratings map the gap to a 30-day failure cycle: silent notifications, surprise auto-renewals, and a support team without the authority to fix either. Same product — different moment in the funnel. Read the teardown → Portfolio Strategy In Tandem: One Signup Question Could Unlock Two Lifecycle Programs. Four family-tech brands, two radically different user types — court-ordered and voluntary — treated identically. The strategy companion to the OurFamilyWizard teardown: cohort design, data architecture, and where the ARPU lives. Read the analysis →

Scripts & Skills

Tools I built — free to copy, run, and steal from.

Lifecycle marketing is becoming an orchestration job. These are working systems, not slideware — take the template, or read how the pipeline is put together.

Free Tool Klaviyo → Google Sheets Reporting Template Campaign + flow performance, list growth, and any conversion metric you care about, pulled into a Google Sheet on a schedule — no manual exports, no engineering ticket. Works with any Klaviyo account in about 10 minutes. Get the template → Build Case Study The Job Search Agent: A Five-Step Claude Pipeline The system behind this site — discovers roles, tailors applications, scaffolds teardowns, red-teams them from the hiring manager's chair, and drafts outreach. Model tiering, prompt caching, and cost telemetry included. See how it's built →